Nova: Revolutionizing E-commerce Market Share
We doubled an e-commerce brand's market share through targeted advertising and sophisticated brand management, achieving a 150% ROI on ad spend.
ROI on Ad Spend
Market Share
Increase in LTV
Introduction
Nova, a direct-to-consumer fashion brand, had a loyal but small customer base. They faced intense competition from fast-fashion giants and struggled to scale their advertising efforts profitably. Their brand message was inconsistent across channels, leading to a fragmented customer experience.
The Challenge
The challenge was twofold: differentiate Nova in a saturated market and acquire new customers at a profitable cost-per-acquisition (CPA). They needed to build a cohesive brand identity that resonated with a broader audience while optimizing their advertising budget for maximum return.
Our Solution
Data-Driven Brand Relaunch
We began with deep market research to identify a unique value proposition. This informed a complete brand refresh, including new messaging, visual guidelines, and a cohesive content strategy. We launched the new brand with a multi-channel campaign titled 'Wear Your Story'.
Strategic Performance Advertising
We restructured their ad accounts on Meta, TikTok, and Google, implementing a full-funnel strategy. Top-of-funnel video campaigns built awareness, while dynamic product ads and retargeting campaigns converted high-intent shoppers. Every campaign was meticulously A/B tested and optimized for ROI.
Lifecycle Marketing & Retention
We implemented a sophisticated email and SMS marketing program through Klaviyo. This included automated welcome series, cart abandonment flows, and a loyalty program that increased customer lifetime value (LTV) and fostered a strong brand community.
The Results
Within 18 months, Nova's market share in its core category doubled. Brand recall metrics increased by 80%.
The integrated campaign achieved an average of 150% return on ad spend (ROAS), allowing Nova to scale its marketing budget aggressively and profitably. The overall CPA was reduced by 35%.
The new lifecycle marketing strategy led to a 60% increase in customer LTV. The repeat purchase rate grew from 15% to 35%.
Conclusion
Through a holistic strategy that unified brand and performance, XenGrowth enabled Nova to not only compete but thrive in the cutthroat e-commerce fashion industry, demonstrating that a strong brand is the ultimate performance multiplier.