Fit before follower count
We look at who is in the comments, how consistent the work is, how far the audience overlaps with yours, brand safety, and whether the idea belongs in that feed.
Creator & influencer marketing
Influencer marketing strategy: fit before follower count.
A good influencer marketing strategy starts with who is in the comments, not the size of the audience. A creator your buyers already trust can put your name in front of them. We choose creators whose audience fits, agree the brief, rights and fee before anything is filmed, and tag the links so a post can be followed to the calls and forms it brings, where the data allows. The report names what it cannot see.
Fit or follower count
Smaller audience, close fit. The comments look like your buyers.
Illustration, not data.
How we work
An influencer marketing strategy lives in the boring details.
Four rules that keep a collaboration fair to the creator and believable to the audience.
A brief with room to move
You supply the facts, the limits and the action you want. The creator keeps the voice that made people listen.
Terms in plain words
Deliverables, review rounds, dates, payment, exclusivity and paid usage are agreed before production starts.
Reporting without theatre
Reach, views, saves, clicks, codes, inquiries and sales answer different questions. We report the signal we have and name the gaps.
For brands
Plan the campaign, then buy the post.
We shape the campaign and the creator partnerships behind it, check fit, run the operating details and connect the finished work to paid media, landing pages, PR, email and sales material where it makes sense.
- Creator research with a written shortlist
- Briefs, approvals, contracts and usage rights
- Link tags and a report that follows each post to the inquiries it brings, where the data allows
For creators
Know the ask before you say yes.
Scope, feedback, payment, disclosure, exclusivity and usage should be clear enough that you can judge the offer without guessing what comes next.
A note on access: we do not promise a roster or a guaranteed brand deal. Opportunities depend on live client needs, audience fit, budget, geography and availability.
Campaign workflow
Four decisions, in order.
The detail changes with the brief. The order does not: decide the job, choose the fit, agree the rules, then make the work.
- 01
Define the job
Pin down the audience, the offer, the metric that decides success, the budget, the timing and what cannot change.
- 02
Build the shortlist
Review relevance and quality, then write down why each creator could make this particular idea believable.
- 03
Agree before making
Settle the brief, the fee, the approval route, the disclosure wording and whether usage is organic or paid.
- 04
Produce and learn
Keep the creator’s voice, clear approval bottlenecks, collect reusable assets and report what the results can support.
Plan where the content goes before the shoot.
Decide how the assets move into paid, search, CRM and sales before anyone films. On a free review call we also say plainly if creators are the wrong channel for your offer.
Continue with context
Choose the next useful path.
Go deeper into the evidence, compare the connected work, or bring us the constraint you are trying to resolve.
01
Full scope
See how creators, content and press fit together
How creator work sits beside editorial content, digital PR, paid amplification and measurement.
02Earned coverage
Give reporters something to use
Original data and expert views, turned into outreach that has a reason to exist.
03Paid reuse
Plan paid use before filming
Settle usage rights, audiences, landing pages and reporting before production starts.
04Case studies
See how results get reported
A named campaign with its dashboards, plus five builds, showing what is measured and where the data runs out.