Six marketing case studies: one campaign for a named client, with the dashboards behind it, and five builds described in detail with the client name changed. The builds cover reporting across CRMs, revenue dashboards, an account hub, an ads platform and an automation engine. We show how each one works, not who it was for, and for the builds no result is claimed until a client approves a figure.
The Elegant Fabrics campaign comes first, with its dashboard captures. For the five builds, client name changed to protect confidentiality. Each build page covers what the client asked for, what was broken, what we built and what we chose not to build.
CLIENT WORK · NAMED
Fabric supply
Elegant Fabrics
How Elegant Fabrics reached new buyers and started 351 conversations on Facebook
A focused 27-day Facebook campaign helped a Karachi fabric supplier reach buyers beyond its existing following, start 351 conversations, and add 209 net followers.
Elegant Fabrics is a XenGrowth client. The campaign evidence shown here was supplied by the client and redacted before publication.
One reporting system for leads, estimates and jobs across every home-services CRM
Every client used a different CRM and every report disagreed. Marketers were reporting clicks and leads while the money sat in three other systems. We built the agency reporting layer that joins lead, estimate, job and spend data, and put it behind password-protected client dashboards.
GTM and RevOps dashboards that answer what marketing keeps dodging
Marketing kept dodging one question: which spend produced revenue? Planning lived in one place, pipeline in another and retention in a third. We built a planner, funnel views and a CMO dashboard of eight revenue views, wired to Gmail and Calendar, and exposed the same data to AI tools through an MCP server.
An operations hub for account managers, team leads and leadership
Account managers worked across a calendar, an inbox, a task tool, a finance tool and a spreadsheet. We built one account management hub that opens on today’s work, with health scores, forecasts, permissions, finance connections and an MCP server.
A social and ads growth platform with the finance module attached
Posting, ad building and budget pacing ran on separate tools, and nobody could put an ad dollar next to a tax or salary line. We built a social and ads platform with a pacer, campaign builder, Meta ads generator, analytics and an AI post writer, then added a finance module.
An in-house automation engine for CRM webhooks and scheduled work
Automations on a rented workflow tool fail the day a plan changes or a task limit hits. We built a CRM automation engine the business owns: it receives webhooks, runs scheduled jobs, chains the steps in between and keeps a visible record of failures.
