Vitalis Health: Launching a Digital Health Platform
We orchestrated a multi-channel launch for a new telehealth platform, acquiring over 50,000 users in the first quarter and establishing a trusted brand in the competitive digital health space.
Users in Q1
App Store Rank
Engagement Rate
Introduction
Vitalis Health aimed to launch a new telehealth platform connecting patients with specialized medical professionals. As a new entrant in a rapidly growing market, they needed to quickly build trust, acquire users, and create a strong brand presence.
The Challenge
The main hurdles were establishing credibility in the healthcare space, navigating complex patient privacy regulations (HIPAA) in marketing, and achieving a low cost-per-acquisition for new users in a competitive ad market.
Our Solution
Trust-Centric Brand Narrative
We crafted a brand story centered on accessibility, empathy, and expertise. This was communicated through patient testimonials, doctor profiles, and educational content about the benefits and safety of telehealth.
Multi-Channel User Acquisition
A diverse marketing mix was used, including PR outreach to health-tech publications, targeted Facebook and Google ads focused on specific conditions, and partnerships with healthcare influencers and bloggers to drive authentic referrals.
App Store Optimization (ASO)
We implemented a thorough ASO strategy, optimizing the app's title, keywords, and description for both the Apple App Store and Google Play Store. This was crucial for driving high-quality organic downloads.
The Results
The platform successfully acquired over 50,000 registered users within the first three months of launch, exceeding initial targets by 150%.
Through our ASO efforts, the Vitalis Health app achieved a top-5 ranking in its category in both major app stores within the first quarter.
The platform maintained a 70% monthly active user rate, indicating that users were not only signing up but finding ongoing value in the service. This was fueled by a CRM strategy that encouraged repeat consultations.
Conclusion
By combining a trust-focused brand strategy with a disciplined, multi-channel acquisition plan, XenGrowth successfully launched Vitalis Health, establishing it as a credible and fast-growing player in the digital health landscape.