How to Build a Media Kit That Journalists, Podcasters and Partners Will Use

A media kit, or press kit, is a collection of information and assets that helps others write about you accurately: description, key facts, leadership bios, logos, product images, press releases, coverage and contact details.

It is for time-pressed people. A reporter on deadline will use the source that makes accuracy easy.

Start with a plain description and one-paragraph boilerplate. Add a fact sheet, founder and executive bios, high-resolution images with usage permission, logo files, product details and approved quotes. Include recent coverage and contact information for a named person.

Only include figures you can verify and update. If you cannot support a claim, leave it out.

Publish it as a page on your site that anyone can reach, with downloadable assets in standard formats. A PDF alone goes stale quickly. Write file names clearly and add alt text for images.

Keep assets light enough to download quickly, and state licensing so no one has to ask.

Assign an owner and review it every quarter. Update after funding, product launches or leadership changes. Check links and image rights, and remove outdated coverage.

Track which assets get downloaded and which questions reporters still ask, then add the answers to the kit.