XenGrowth · https://www.xengrowth.com/services/home-services-revenue-ops
Leads go cold
A homeowner calls at 4pm with water on the floor, gets voicemail, and rings the next name in the results. Our home services marketing starts with that call: it should get a text back, a named person gets a callback task, and every estimate keeps getting follow-up until it books or is declined. Then you can see which source paid for completed jobs, where your platform exposes the job data.
The short answer
Home services marketing fills the calendar and shows what each source earns. For HVAC, plumbing, electrical and cleaning companies that means call tracking on every number, missed call text back, estimate follow-up, review requests, maintenance-plan campaigns and reporting that joins marketing source to completed, paid jobs where ServiceTitan, Housecall Pro, Jobber or GoHighLevel exposes the job data.
What we actually do
Call tracking goes on every number, so each call has a source. A missed call triggers a text, aiming for within a minute, and a task for whoever owns the callback; where you want one, a voice agent can answer after hours, within the rules you set. Estimates enter a follow-up sequence that ends when the customer books or says no. Bookings, completed jobs and invoices flow back from your field-service platform where its API allows, after we check its API and data limits, so revenue can be set against the campaign that produced it. The mix shifts by trade: HVAC is tuned for seasonal peaks and maintenance plans, cleaning for recurring bookings and route density, plumbing and electrical for emergency calls that fund planned work.
What you get
Missed calls get a text back, aiming for within a minute
Estimates followed up until they book or decline
Maintenance plans and recurring work on a schedule
Revenue by source, down to the job where the data allows
How the first weeks run
Timing moves with your systems and how fast we get access. The order rarely does.
First week. Follow calls, forms, bookings, estimates and invoices, and mark where customers drop out.
Weeks one to three. Text back, callback tasks and clear ownership go in first, because that is where jobs leak.
Weeks three to six. Confirmations, estimate reminders, review requests and reactivation, in your own voice.
From week six. Marketing source joined to booked, completed and paid work, and reviewed every month.
Where we stop
Saying no early is cheaper for both of us than explaining it later.
Field notes
These notes cover the trade-offs behind this work. Use them to test your own brief, or to decide that a different first move makes more sense.
Local SEO for contractors and home service companies: Business Profile setup, service-area pages, reviews, call tracking and the mistakes that lose jobs.
SEO for roofing companies has to handle storm-driven spikes, insurance-claim questions, licensing and photo proof. A plan for pages, profile and reviews.
Connect campaign data with CRM stages, appointments or jobs, and revenue while keeping observed events separate from the credit an attribution model assigns.
Straight answers
Where the honest answer depends on your setup, we say so.
CRM flows and follow-up
Routing, a fast first reply and follow-up that ends when the lead answers, all inside the CRM you already pay for.
See the serviceMaps and service areas
Service-area profiles, reviews and local pages for businesses that go to the customer, with calls from the map followed to booked jobs.
See the serviceGoogle, Meta and LinkedIn ads
Ad leads tied to their campaign, routed to a named person and, where the data allows, checked against the sales they became, with pacing watched between reviews.
See the serviceKeep going
Most leaks cross two channels. Look at the wider practice, read how a similar build went, or send us the one you have.
The wider practice
Swap disconnected reports and handoffs for one operating model people can read.
02An anonymized build
Every client used a different CRM and every report disagreed. Marketers were reporting clicks and leads while the money sat in three other systems. We built the agency reporting layer that joins lead, estimate, job and spend data, and put it behind password-protected client dashboards.
03Field notes
Practical notes on the decisions and edge cases behind this kind of work.
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